To UX or SEO, That is the Question

By on Sep 21, 2017 in seo, ux |

I’ve been talking to a few friends about SEO recently, and I’ve been getting a little bit worried that we’re starting to use too many tricks in SEO. I know Google’s Panda update, which was part of their algorithm, is designed to strip away a lot of SEO techniques, and to really focus on quality content. I think that’s absolutely the right thing for you to be thinking about in terms of your own website. I think we’ve got to stop thinking about SEO and start thinking about people optimization, sort of a person user experience optimization would be a much better way of thinking about SEO. So, really, if you want to rank higher with Google, then rank higher with people, and the way to do that is, as well all know, is going to be with good quality content,  and with really interesting fresh content. Think about what is a site that you would want to visit,...

How User Experience Affects SEO

By on Sep 20, 2017 in seo, ui, ux |

If you’re struggling with how to build a great website that leads to traffic and high conversion, here’s a processes you need to get started. You want a website. It helps to think of the Internet as a huge directory. How do people find you? It’s a crowded market. Search engine optimization has two parts. Traffic is one of them. Online marketing means using a combination of social media, email marketing, and other approaches. Conversion is the other part. When visitors come, they decide whether to stay or leave. It helps if you have a great website that people want and click on. Designing for conversion means focusing on user experience and a sales funnel. Google categorizes in five types of businesses, content publishers, branding, information providers, lead generation, and eCommerce. Each drives its own business focus. Ready to start? This means hiring a builder, but not...